1. What does this Privacy Policy cover?
This privacy policy outlines our practices regarding information collected (a) online at www.happyupinc.com (the "Web Store") and (b) at Lagoona Magoo and Once Upon a Toy retail stores in the United States (the "Retail Stores").
We suggest that you review this Privacy Policy periodically as we may update it from time to time. This policy was last revised on November 8th, 2009. By visiting ourWeb Store or otherwise interacting with a Retail Store associate, you are accepting the practices described in this Privacy Policy.
2. What information does Happy Up, Inc. collect?
Each time you visit our Web Store, the web server automatically collects your internet service provider's address, the web page from which you came, web browser software, and a record of your activity while visiting the site.
We collect personally identifiable information (such as first and last name, credit card number, home address, e-mail address and telephone number) that you provide when you make a purchase; visit the Retail Stores or theWeb Stores; create or edit your wish lists; participate in a contest or other promotion; fill out a survey or questionnaire; sign up for a program or club; contact a Web Store or Retail Store (by e-mail or otherwise); contact Happy Up, Inc. customer service representative; or otherwise interact with Happy Up, Inc. employees. Information that you provide at the Retail Stores may be combined with information that you provide online at theWeb Stores, as well as with information about your product interests and purchases. The information you provide to us may also be combined with demographic and other information that is available in order to allow us to better communicate with you and enhance your shopping experience.
For purposes of this policy, information regarding your children that you (the parent) provide to us is treated in the same manner as information collected about you.
3. How does Happy Up, Inc. use and share personal information?
Using Your Personal Information
Your personal information is used by Happy Up, Inc. to enhance your guest relationship with us, respond to your requests, tailor offerings to you, communicate with you about products, services, special offerings and events or programs offered by Happy Up, Inc. or our marketing partners that may be of interest to you. Happy Up, Inc. may also use this information to analyze and manage its businesses. Aggregate data (which does not allow an individual to be identified, contacted or located) is collected from online and offline facilities and may be used to enhance the ability of Happy Up, Inc. to communicate with you, and for internal analysis and management purposes.
Sharing Your Personal Information
Happy Up, Inc. will not license, sell or provide your personal information to any unaffiliated third party except as permitted by this policy or with your consent. Happy Up, Inc. shares your personal information as set forth below:
With our Service Providers: Happy Up, Inc. may share your personal information with service providers who provide services for or administer activities on behalf of Happy Up, Inc. (such as, but not limited to, authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, and co-branded or joint product and service promotions). Happy Up, Inc. may share your information with service providers who develop, host or maintain our Web Store on our behalf. Happy Up, Inc. may also share your information with service providers who warehouse product, personalize product and perform order fulfillment services on our behalf. These service providers are granted access to some or all of your personal information as necessary and may use cookies (as defined below) on our behalf, but are contractually restricted from using your personal information in any manner other than as may be necessary to perform their services. We may also utilize service providers to assist us in aggregating customer information. We may then share such aggregated information with prospective marketing partners and advertisers.
In Connection with Business Transfers: In the event that a store, division or part or all Happy Up, Inc. (or the assets of one of those entities) is bought, sold or otherwise transferred, customer information will likely be included among the transferred business assets.
To Comply with Laws: Happy Up, Inc. may also disclose specific information when it determines that such disclosure is necessary to comply with the law or to protect the interests or safety of its visitors and guests, Happy Up, Inc. or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Wish Lists: Wish lists are made available for viewing by others. If you create your wish list and elect to make it available online, your information will be accessible at www.happyupinc.com. If you create your wish list at www.happyupinc.com, your information may also be accessible at our Retail Stores.
4. How is my personal information protected?
Happy Up, Inc. uses industry standard security techniques on our Web Store to help protect against the loss, misuse or alteration of information collected from you at the Web Store. When you access your account information or transmit personally identifiable data to the Web Store, that information is stored on servers that the Web Store has attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts all personal information you transmit to the Web Store. Happy Up, Inc. cannot be held responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures.
5. What are cookies and how does Happy Up, Inc. use them?
The Web Store uses "cookies," which are small pieces of information stored by your browser on your computer's hard drive. The cookies are used to connect your computer with information stored about your preferences and product purchases. (Some examples of this data include your account preferences, items added to your cart, user specific information on pages accessed and previous visits to the site.) Happy Up, Inc. does not use cookies to store any of your personal or financial information on your computer. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a presentation tailored to you.
6. How can I opt out from receiving Happy Up, Inc. communications?
From time to time, you may receive periodic mailings, telephone calls or e-mails from Happy Up, Inc. with information on products or services, discounts, special promotions, upcoming events or other offers from Happy Up, Inc. or its marketing partners. You may opt out of receiving e-mail communications by clicking the "Unsubscribe" link at the bottom of the e-mail received to unsubscribe from future emails. You may also call or visit one of our retail stores to opt out of these communications. It may take us up to 10 days to complete this process, as permitted by law. Please note that if you ask Happy Up, Inc. to remove your name from a mailing list, your name will be removed from all of the mailing lists maintained by Happy Up, Inc.. In addition, your personal information may be retained in the database for record keeping purposes and for internal research and analysis.
7. How can I update or change my personal information?
You may update or change your personal information by completing the online form at www.happyupinc.com. To change your shipping or billing information for www.happyupinc.com orders, log on, select "My Account" and make the appropriate changes.
8. What is Happy Up, Inc.'s children's privacy policy?
TheWeb Store does not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If we learn that a child under the age of 13 has submitted personally identifiable information online, in contravention of these measures, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required by law).
9. Linked Sites
The Web Store might contain links to other sites, including content from other sites that is occasionally framed within the Web Store. Please note that the privacy policies at these other sites may be different from this one. You should review the privacy policy of any site linked to or framed within our Web Store prior to providing any information on or to that site.
10. How to contact Happy Up, Inc.
If you have questions or concerns about this Privacy Policy, please feel free to email us at
Additional contact information can be found here: Contact Us
11. Revisions to Happy Up, Inc. Privacy Policy
This Privacy Policy may be updated and revised from time to time and we will post any changes to this policy. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use. We may contact you with notices concerning our Privacy Policy, but you should check our Web Store periodically to review any changes.
