About Us

Did you know that in one form or another, Happy Up has been catering to goofballs for nearly 30 years? Discover the guiding principles of Happy Up Inc.
Edwardsville Storefront and Sloth

Who We Are

Happy Up Inc. stocks toys and games for absolutely everyone. We have something for newborn babies, toddlers, school age kiddos, aloof teens, and goofy grownups. Maintaining that product mix and finding the newest gizmos and fiddly bits takes hard work and lots of product testing. Lots of it.

We are toy experts. And we want you to try this at home.

Robots in a tree, Loog Guitars, and Plush Flamingo

Quite a few of our toys are imported and showcase the best toy companies on the planet. The Happy Up stores are also proud to feature a wide selection of toys made here in the US. We are always looking for items that are made from renewable resources or in a sustainable manner. Many of the toys on our shelves exceed US safety standards.

Fat Brain Baby Toy, Little Lovely Cloud, Micro Kickboard Scooter

We play with everything that arrives. So when we say this is a good toy, we mean it. When we say it’s a fun game for the whole family, we mean it. You can trust us. Our goal is to make sure you leave our store feeling excited about your purchases. That you can’t wait to play, too!

We admit, most of our stock is directed at folks below voting age. But we also carry a healthy dose of quirky, odd, and unusual items that appeal to grown-ups and big kids. We can help you banish Boring Desk Disorder once and for all!

Fire Engine, Monster Match Game, Plush Unicorn and Deer

We solemnly pinky swear these promises to you:

  • We promise you will feel welcomed and appreciated every time you are in our stores.
  • We promise to deliver top-notch customer service each and every day.
  • We promise you a happy place to come on rainy days.
  • We promise to always stock the best toys, games, puzzles, art kits, science sets, stuffed animals, collectable squishies, and … well... ALL THE THINGS!

Come and Play Today!

Rainy Rody at Happy Up Clayton

Once Upon a Time we were Once Upon a Toy - You loved us as LagoonaMagoo Toys. Discover the story of the stores here:

Happy Up History

Contact Us!

These are the peeps with the 411.

Shawnta' Ray, Owner & Queen Playah

email: shawnta@happyupinc.com

Rick Harmon, Owner & Chief Goofball

email: rick@happyupinc.com

Rosemary Thomas, Web & Marketing Wrangler

email: rosemary@happyupinc.com

General Inquiries & Assistance

email: help@happyupinc.com

Live Human Answering Phone!

(618) 656-9596

Snail Mail works, too:

Happy Up, Inc.
6654 Edwardsville Crossing Dr, Suite A
Edwardsville, IL 62025