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What toys and games have just arrived? What products are so cool we gotta talk about them? What events are happening? Stay up to date and read our blog!
See what's flitted in!
Festive Toys and Games Making Spirits Bright!
Nov 29, 2023

Playful ideas to make this a magical Holiday!

Toys from Happy Up are tasty!
First Wonders!
Nov 22, 2023

Happy Up's Baby and Toddler Gift Guide

Fun Unwrapped!
Nov 18, 2023

Perfect as gifts... Or to play after your Thanksgiving Feast!

ASTRA Star Play Awards!
ASTRA Star Play Award Winners List 2023
Nov 14, 2023

The Best Playthings from 2023, as chosen by Toy Stores like us!

Disney Lorcana Second Set: Rise of the Floodborn
Get Swept Away by Disney Lorcana’s Second Series!
Nov 11, 2023

Rise of the Floodborn On Sale Soon!

Fuzzy and Festive! New Holiday Jellycat
Nov 10, 2023

Cuddly, cozy, and soooo adorable!

Holiyay! It's Happy Up's 2023 Winter Holiday Catalog!
Holiyay! Our 2023 Winter Holiday Catalog!
Oct 24, 2023

Filled with toys, games, and gifts for everyone on your list!

Spooky Up with Slime
What's Ooey, Gooey, and Ghoulish?
Oct 19, 2023