Hello Friends!

Happy Up is your source for unique and innovative toys, games, fidgets, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Visit Our Online Store!

It's super easy to purchase online for In-Store or Curbside Pickup.

It's also a great way to plan your visit to one of the Happy Up stores. The selection is growing daily, so stop by often!

Shop & Browse

Have you seen our Fall Catalog?

Ferocious Fun... Click to Flip!

Our Latest Update

Playmobil = Endlessly Playable!

Playmobil = Endlessly Playable!

Sep 23, 2021

New themes sure to catch everyone’s attention. Especially Mermaids!

We're Hiring!

Join the Happy Up Crew

Job openings at both locations!

Be a play professional!

Questions? Need Help?

Friendly Toy Experts are just a call away!

Or send an email:


Be sure to mention which store you prefer to visit: Clayton, MO; Edwardsville, IL; or online.

Maps and store hours on our locations page:


We Make Gift-Giving Easy!

Toy Store Cash, the perfect easy gift!

Gift Certificates Always Fit!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation!

Purchasing over the phone is a breeze... Just call and we'll mail the gift certificate for you!

Note: Gift Certificates are for use at our Clayton, MO or Edwardsville, IL stores. They cannot be used online at this time.

Chase Gift Basket

Gift Baskets? Yessee!

Spend at least $50, and for no additional charge, we'll wrap it all up in a basket for you. Check out our blog post for more example pictures!