Hello Friends!

Happy Up is your source for unique and innovative toys, games, fidgets, and more. Stop in one of our St. Louis area stores today!

Our Latest Update

Science & STEM Gifts for Inquiring Minds!

Science & STEM Gifts for Inquiring Minds!

Dec 2, 2021

Activities and experiments they'll love!

'Tis the Season to Play!

Visit Our Online Store!

It's super easy to purchase online for In-Store or Curbside Pickup.

It's also a great way to plan your visit to one of the Happy Up stores. The selection is growing daily, so stop by often!

Shop & Browse

Tonies Special Deal!

In-Store Special! Buy a Toniebox Starter Set, Get a FREE Tonie and Set of Headphones!

This is a great way to get started with Tonies!

What are Tonies? Just the cutest and most innovative sound system for kids! Read all about them here.

  • Tonie and headphone special offer will not combine with other discounts, coupons, or special offers.
  • Special available in our Clayton, MO and Edwardsville, IL stores only.
  • Good on in-stock items only, sorry no rainchecks.
  • Offer ends Dec. 31st, 2021

We're Hiring!

Join the Happy Up Crew

Job openings at both locations!

Be a play professional!

Questions? Need Help?

Friendly Toy Experts are just a call away!

Or send an email:


Be sure to mention which store you prefer to visit: Clayton, MO; Edwardsville, IL; or online.

Maps and store hours on our locations page:


We Make Gift-Giving Easy!

Toy Store Cash, the perfect easy gift!

Gift Certificates Always Fit!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation!

Purchasing over the phone is a breeze... Just call and we'll mail the gift certificate for you!

Note: Gift Certificates are for use at our Clayton, MO or Edwardsville, IL stores. They cannot be used online at this time.

Chase Gift Basket

Gift Baskets? Yessee!

Spend at least $50, and for no additional charge, we'll wrap it all up in a basket for you. Check out our blog post for more example pictures!