Hello Friends!

Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

Wiggle-Worming Into Your Heart

Wiggle-Worming Into Your Heart

Sep 15, 2020

A fresh selection of Jellycat!

News & Happenings

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Our Online Store is NOW OPEN!

With in-store pickup! All the details in our blog post.


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Fall Into Fun!

Flip Through our Fall Catalog


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In-Store Appointment Shopping

All you need to know!

We Make Gift-Giving Easy!

Chase Gift Basket

Gift Baskets? Yessee!

Spend at least $50, and for no additional charge, we'll wrap it all up in a basket for you. Check out our blog post for more example pictures!


Toy Store Cash, the perfect easy gift!

Gift Certificates Always Fit!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation!

Purchasing over the phone is a breeze... Just call and we'll mail the gift certificate for you!