Happy Up Locations

The Happy Up stores are a full-service specialty toy retailer. We're staffed by friendly toy experts and offer free gift wrapping, too!
That mask makes your eyes look sooooo good!

Following CDC guidance, masks are recommended for everyone.

Please and Thank You!

Holiday Hours:

Happy Up Clayton & Happy Up Edwardsville Storefronts

Friendly Toy Experts, Free Gift Wrapping...

We're Here to Help Make Your Holiday Shopping Less Stressful and More Fun!

Clayton, MO

8107 Maryland Ave.
St. Louis, MO 63105
(314) 725-2455

Holiday Hours:

Open Mondays!
Mon - Sat: 10am - 6pm
Sun: 10am - 4pm

Edwardsville, IL

6654-A Edwardsville Crossing Dr.
Edwardsville, IL 62025
(618) 656-9596

Holiday Hours:

Open Sundays!
Mon - Sat: 10am - 6pm
Sun: 10am - 4pm

Past Locations

Once Upon a Toy, Lagoona Magoo at St. Louis Mills, Lagoona Magoo in Fairview Heights

Once Upon a Toy and LagoonaMagoo

These locations are now closed. Come and see us at one of our Happy Up stores!

Once Upon a Toy

2460 Troy Rd.
Edwardsville, IL 62025

St. Louis Mills

5555 St. Louis Mills Blvd.
Hazelwood, MO 63042

Fairview Heights

6308 N. Illinois
Fairview Heights, IL 62208