Bloggity Blog Blog ... Blog!

What toys and games have just arrived? What products are so cool we gotta talk about them? What events are happening? Stay up to date and read our blog!
Happy Up's Top Picks for Babies and Toddlers
Nov 9, 2021

The Hit List for newborns, crawlers, and tots!

Staff Faves, Bestsellers, and New Items = The Games Hit List
Happy Up's Hit List: Family Games Edition!
Nov 3, 2021

G.O.A.T.s, Outstanding Rookies, and Future Hall-of-Famers!

Best Toys for Kids 2021, as chosen by ASTRA member stores!
ASTRA Best Toys For Kids 2021
Oct 26, 2021

The best toys & games, as selected by ASTRA member stores like us!

Spooky Up Your Halloween!
Oct 20, 2021

Thrilling and Creepy Gifty Things...

Not much further to go and we'll be at Happy Up!
Just Arrived! Great Pretenders Dress Up!
Oct 6, 2021

Halloween or Everyday Play, These Costumes are Winners!

Magical Mermaids, a trip to the City Zoo, and ... is that... Marty McFly???
Playmobil = Endlessly Playable!
Sep 23, 2021

New themes sure to catch everyone’s attention. Especially Mermaids!

Happy Up has Dinosaurs! Let's go see!
Feed That Dinosaur Obsession!
Sep 14, 2021

Prehistoric activities, figures, and puzzles!

Aug 25, 2021

Roll Out with Strider Balance Bikes and Micro Kickboard Scooters!