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What toys and games have just arrived? What products are so cool we gotta talk about them? What events are happening? Stay up to date and read our blog!
ASTRA Best Toys for Kids Winners for 2022
ASTRA Best Toys for Kids 2022 Winners
Nov 10, 2022

The best toys and games of 2022 as chosen by toy stores just like Happy Up!

Which to Choose? Tonies or Yoto?
Nov 7, 2022

Happy Up's thoughts on these kid-friendly Audio Systems

For the Love of Animals!
Nov 4, 2022

Playmobil Wiltopia plus other animal-focused pretend play sets!

Hello, Yoto!
Oct 26, 2022

Yoto Players are now in stock. Get yours before they’re gone!

Get them before the haunting begins!
Neat Treats: Halloween Little Things!
Oct 19, 2022

A little icky, a little sweet, and under $25

Costumes for Halloween... And Every Day Play!
Oct 15, 2022

Just Arrived and Arriving Soon!

Stuffed full of giftable toys and games!
Our Winter 2022 Holiday Catalog is Online
Oct 11, 2022

Flip through or browse our shopping site!

Future Foodies Start Today!
Oct 6, 2022

Kid-friendly Kitchen Gear