Hello Friends!

Happy Up is your source for unique and innovative toys, games, fidgets, and more. Stop in one of our St. Louis area stores today!
2024 tgtg summer sun days page thru 1200x800

Click the button to shop and browse our Summer 2024 Collection:

Summer 2024 Playbook

Our Latest Update

Call for  Artists: 2024 Teen Maker's Mart

Call for Artists: 2024 Teen Maker's Mart

Jul 23, 2024

Register for our pop-up market for artisans 12 to 17 years old!

Visit Our Online Store!

It's super easy to purchase online for In-Store or Curbside Pickup.

It's also a great way to plan your visit to one of the Happy Up stores. The selection is growing daily, so stop by often!

Shop & Browse

Oh NO! Yoto Mini Safety Recall!

Yoto Mini Recalled due to potential safety issue with the battery

If you own a Yoto Mini, please read!

Yoto Mini Recall

Questions? Need Help?

Friendly Toy Experts are just a call away!

Or send an email:


Be sure to mention which store you prefer to visit: Clayton, MO; Edwardsville, IL; or online.

Maps and store hours on our locations page:


We Make Gift-Giving Easy!

Toy Store Cash, the perfect easy gift!

Gift Certificates Always Fit!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation!

Purchasing over the phone is a breeze... Just call and we'll mail the gift certificate for you!

Note: Gift Certificates are for use at our Clayton, MO or Edwardsville, IL stores. They cannot be used online at this time.

Chase Gift Basket

Gift Baskets? Yessee!

Spend at least $75, and for no additional charge, we'll wrap it all up in a basket for you. Gift baskets are usually ready for you to pick up the next day.

Check out our blog post for more example pictures!

Note: Gift Baskets are available in store and for pick up orders only.