You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

Squishy Squad 2019

Squishy Squad 2019

Sep 10, 2019

When Squeezed, We Slow Rise Again and Again!

News and Happenings

School Gear Sale!

School Gear Sale!

50% Off Selected Backpacks and Lunchboxes!

Some other bags and organizers are included, too. This sale is while supplies last... so don't delay!
Selection may vary by store. Quantities are limited. This sale is first-come, first served (sorry, no holds) and on in-stock merchandise only.

Kindermusik Playdates with Baby

Kindermusik Playdates

The next playdate at Happy Up in Edwardsville is Oct. 14th. Two sessions at 11:30am & 5pm. More info and the registration form is on our Events Page.

Douglas Plush Puppies and Kitten are ready for school!

Happy Up Wishes for the New School Year

A message to all our school age friends!

Our 2019 Summer Catalog is here!

Summer 2019 cover 1200x800