You've found Happy Up Inc.'s home on the web!

Welcome! Once upon a time we were Once Upon a Toy and LagoonaMagoo Toys. Instead of juggling three different names all the time, we are now Happy Up Inc. on the street and on the web. Stop in one of our St. Louis area stores and discover unique and innovative toys, games, gadgets, and more. We also specialize in stocking classic playthings that never go out of style.

  • Happy Up Clayton Named Best St. Louis Toy Store 2014
  • Chicky
  • Clayton Street Sign
  • Funky Monkeys Love Happy Up Inc.
  • Edwardsville Storefront
  • Green Couch

Why You Love Happy Up!

Our shelves are filled with imaginative, innovative, and unique items to delight playful people of any age
Child-friendly environment with a strictly enforced Do-Play Policy
We stock high-quality toys and games manufactured to the highest safety standards
We're staffed by friendly Toy Experts
Personalized service and attention
Free gift wrapping!
Call ahead - we'll have your item wrapped & ready
Far flung family and friends? We'll pack and ship for you
Loyalty program, gift registries, & fund raisers
We'll bring the Game Night to Your Group


Check our Events page for info on our Kindermusik playdates, Game Nights, Birthday Parties, and more!

Visit us in Clayton, MO or Edwardsville, IL

  • Happy Up Inc, Clayton

    8107 Maryland Ave.
    St. Louis, MO 63105
    (314) 725-2455

    Mon: Closed; Tues - Sat: 10-6; Sun: 12-4

    Can't make it during regular hours? We are also open by appointment!

    Click for map!

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    Happy Up Inc, Edwardsville

    6654-A Edwardsville Crossing Dr.
    Edwardsville, IL 62025
    (618) 656-9596

    Mon - Fri: 9-7:30; Sat: 9-6; Sun: Closed

    Click for map!

A Recent Email: Funny Strange and Funny Ha-Ha

  • Come and Play for Neighborhood Toy Store Day!

    Every year, ASTRA member stores celebrate play in all it's shapes and forms with Neighborhood Toy Store Day.  There will be lots of hands-on do-play activities.  It's also a great day for kids to create a new wish list!  So save the date:  Saturday, Nov. 8th at both Happy Up locations!

  • Happy Up Clayton Voted RFT's Best Toy Store 2014!

    Thank you thank you thank you RFT Readers for your votes!  It's so nice to know you love us as much as we love you!  See other winners and find out more about the Riverfront Times Best Of Reader's Poll here:

  • Do You Have a Glennon Card?

    Both Happy Up stores are participating in the Glennon Card Shopping Days Oct. 24th - Nov. 2nd.  Show us your Glennon Card and save!  Don't have your card yet?  You're in luck!  We're selling them, too.  More info about the card and the foundation it supports here.

Our Print Catalog is Online, too!