You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

You're Invited to Neighborhood Toy Store Day 2019

You're Invited to Neighborhood Toy Store Day 2019

Oct 15, 2019

November 9th at both Happy Up locations!

Flip through our Holiday 2019 Catalog

2019 tgtg winter cat sq

Didn't get a copy of our print catalog? Wish it was available online to share with friends and family? Here you go: Happy Up's Holiday Catalog for 2019

Coupon at the back is exactly the same as the print catalog and is one-time use only.

News and Happenings

Little Adventures Dress Up Costumes

Little Adventures Costumes

Fantastic dresses, magical capes, dragon wings galore! Little Adventures are wearable, playable, and washable! See them all here: Little Adventures Costumes

Great Pretenders Costumes & Accessories

Great Pretenders Costumes

These dress-up outfits are ready for Trick or Treating. And for backyard adventures on a random Saturday! See them all here: Great Pretenders Costumes

Glennon Card 2019

Oct. 18th - 27th

Have a Glennon Card? It's time to use it! Want more info about the card and other merchants? Click here: Glennon Card 2019

Kindermusik Playdates with Baby

Kindermusik Playdates

The next playdate at Happy Up in Edwardsville is Nov. 11th. Two sessions at 11:30am & 5pm. More info and the registration form is on our Events Page.