You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

Dazzling and Unexpected!

Dazzling and Unexpected!

Dec 13, 2019

Brilliant Gift Ideas that are Real Surprises!

Flip through our Holiday 2019 Catalog

2019 tgtg winter cat sq

Didn't get a copy of our print catalog? Wish it was available online to share with friends and family? Here you go: Happy Up's Holiday Catalog for 2019

Coupon at the back is exactly the same as the print catalog, expires 11/17/19, and is one-time use only.

News and Happenings

Super-Special Visitors!

Super-Special Visitors!

Reindeer at Happy Up Edwardsville! Dec. 15th: 10am - 5pm More details on our events page... Click!

Date Night is Dec. 13th, 6 - 8 pm at Happy Up Edwardsville

Date Night at the Toy Store

Dec. 13th at Happy Up Edwardsville

Shop, play, chill... Without the kids! Complete details on our blog: Shop & Play Late? It's a Date!

ASTRA Best Toys for Kids 2019 Winners

Best Toys 2019 Winners

Discover the best toys and games of 2019, as selected by specialty toy stores across the country.

ASTRA Best Toys for Kids 2019

Happy Up Staff Picks December 2019

Toy Experts Speak!

What are our favorites for the 2019 Holiday season? Read the blog post!

Need a Quick and Easy Gift?

Gift Certificates Always Fit!

Toy Store Cash, the perfect easy gift!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation! Visit our product page to see some of the items they can get with their toy store cash!