You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Make Your Place a Merry Space

Make Your Place a Merry Space

News and Happenings

Holiday Hours Elf

Holiday Hours

Extended Holiday Shopping Hours begin Nov. 1st. Happy Up Edwardsville is open Sundays and Happy Up Clayton is open Mondays. Plus both stores will be open a bit later in the evenings. As always, our friendly toy experts are ready to help!

ASTRA Best Toys for Kids List

ASTRA Best Toys for Kids 2018

Every year, ASTRA member stores vote on their absolute favorite toys and games for the year. Here's the list for 2018: Best Toys for Kids 2018

Kindermusik Playdates with Baby

Kindermusik Playdate

The next Kindermusik Playdate at Happy Up in Edwardsville is Dec. 10th - two times available: 11:30am & 5pm. More info and the registration form on our Events Page.

Reindeer at the Toy Store!

Reindeer at the Toy Store!

Sunday, Dec. 23rd, 11:30am - 5pm, at Happy Up Edwardsville

More info on our events page.

Our 2018-2019 Winter Holiday Catalog is here!

2018 Winter Holiday Catalog