You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

Games: The Gifts That Keep Giving!

Games: The Gifts That Keep Giving!

Nov 13, 2019

Real Winners for the Players

Flip through our Holiday 2019 Catalog

2019 tgtg winter cat sq

Didn't get a copy of our print catalog? Wish it was available online to share with friends and family? Here you go: Happy Up's Holiday Catalog for 2019

Coupon at the back is exactly the same as the print catalog, expires 11/17/19, and is one-time use only.

News and Happenings

Holiday Hours have begun!

Extended Holiday Hours have begun!

Happy Up in Clayton is open Mondays, Happy Up Edwardsville is open Sundays. And both locations are open later in the evening. We're here to make your shopping less stressful and more fun! Visit our Locations Page for complete info.

Need a Quick & Easy Gift?

Need a Quick & Easy Gift?

Gift Certificates always fit!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation! Visit our product page to see some of the items they can get with their toy store cash!

ASTRA Best Toys for Kids 2019 Winners

Best Toys 2019 Winners

Discover the best toys and games of 2019, as selected by specialty toy stores across the country.

ASTRA Best Toys for Kids 2019

Kindermusik Playdates with Baby

Kindermusik Playdates

The next playdate at Happy Up in Edwardsville is Dec. 9th. Two sessions at 11:30am & 5pm. More info and the registration form is on our Events Page.