You've found Happy Up Inc.'s home on the web!

Welcome! Happy Up is your source for unique and innovative toys, games, gadgets, squishies, and more. We also specialize in stocking classic playthings that never go out of style. Stop in one of our St. Louis area stores today!

Clayton, MO (314)725-2455

Edwardsville, IL (618)656-9596

Visit our LOCATIONS page for store hours and directions.

Our Latest Update

Easter Treats From Hoppy Up Inc.

Easter Treats From Hoppy Up Inc.

Apr 7, 2020

Zero Sugar, 100% Play, Mostly under $35!

#stayhome & play!

Shelter in Place & Play!

Some of our more popular items right now, all gathered together for you!

Vote for Us in St. Louis Magazine's Readers' Choice Poll!

We made it to the final round!!

Thank you to everyone who nominated us. Now, we need your votes!

Click here and give us your vote in the Shopping & Services category.

Thank you for your support!

New! Our Products are Browsable!

We're still fine-tuning, so please call or email help@happyupinc.com to verify items are in stock!

Need a Quick and Easy Gift?

Gift Certificates Always Fit!

Toy Store Cash, the perfect easy gift!

What could be a better gift than a Happy Up shopping spree? Our gift certificates never expire and you name the amount, so they're a perfect fit for every situation! Visit our product page to see some of the items they can get with their toy store cash!